VinaCert participated in the seminar on "Corporate Culture and Business Ethics" (15/12/2017)

On the morning of 5th December 2017 in Hanoi, Ministry of Culture (Ministry of Culture, Sports and Tourism) collaborated with Institute for Brand and Competitiveness Strategy to organize a seminar " Corporate Culture and Business Ethics ". The seminar was attended by economic experts; entrepreneurs who were representatives of the enterprises operating in the fields, including organizations providing scientific and technological services such as VinaCert.

Attending the seminar had Mrs. Trinh Thi Thuy, Deputy Minister of Culture, Sports and Tourism; Mrs. Chu Thi Thu Hang, Editor-in-Chief of Culture Newspaper and orators from Institute for Brand and Competitiveness Strategy, Global Yoilo Joint Stock Company, Embassy of Sweden in Vietnam, Nhan Dan Newspaper, University of Food Industry in Ho Chi Minh City, FPT Telecom Joint Stock Company, Tam Viet Group, etc.

VinaCert's delegation included Mr. Nguyen Ngoc Thanh, Secretary of the Party Branch; Mr. Ung Xuan Thu, Member of Executive Committee of the Party Branch; Mrs. Nguyen Thi Thu Hai, Chairman of Trade Union; Mr. Doan Viet Lam, Vice Chairman of Trade Union; Ms. Nguyen Thi Yen, Chief of Administration department  and some staffs of VinaCert's Business department in Hanoi.

Mrs. Trinh Thi Thuy speaking in the opening of the seminar

Speaking in the opening, Mrs. Trinh Thi Thuy said that the culture is an important endogenous force of development, not only motivation for socio-economic development, but also motivation for sustainable development of the nation. Resolution No.33-NQ / TW on "Building and developing the culture and Vietnamese people to meet the requirements of sustainable development of the country" affirmed that the culture is the foundation of society, motivation aim of sustainable development. The culture must be placed equivalently with the economy, politics and society.

Accordingly, the  corporate Culture is much more dynamic comparing with national culture, beacuse it is associated with business development in the context of international economic integration.

"To cope with fierce competition in the market, every enterprise must not only equip itself with the necessary technology, but also equip itself with a solid cultural foundation in which in order to apply factors of ethics and culture into the business activities of  the enterprises. After completing, not only stimulate production but also mean mainly to build the reputation and brand of the enterprises, "Mrs. Thuy said.

According to Editor-in-Chief of Culture Newspaper Chu Thi Thu Hang, in the context of integration, the enterprises are taking charge of economy developing mission of the country. Each enterprise must promote business ethics, entrepreneur and the corporate culture, spirit, energy and patriotism in order to develop sustainably.

Mrs.Hang said, business ethics and the corporate culture have been becoming a factor impacting all aspects of business activities of the enterprises, including many factors, from business activities management organization, enterprise’s internal and external relationships to the style of the leaders and the behavior between the members of the enterprise.

This was an opportunity for entrepreneurs, enterprises, economic and cultural experts to meet and discuss in order to continue completing socio-economic institutions and create legal basis for protecting the interests of the enterprises.  Enhancing the popularity of domestic and international laws to each enterprise in order to prevent and punish unfair competition, fraud, illegal and non-cultural actions which cause harms to the enterprises..

View of the seminar

According to Dr. Nguyen Minh Phong, Deputy Director General, Deputy Head of Propaganda Reasoning Department of Nhan Dan Newspaper, the corporate culture includes awareness and activities related to the obligation of enterprise with the State, the society and the internal behavior of enterprise. Business culture is inseparable from the state management culture, influenced by the harmony and convergence of external and internal factors of enterprise, highlights are historical values, national traditions; laws and social morality.

"Business culture is associated with the development and perfection of economic and social institutions and the state management for the enterprises, as well as the specific awareness and actions of enterprise’s employer and employees, etc.", Doc. Nguyen Minh Phong emphasized.

Mr. Johan Alvin, Director, department of Trade, Embassy of Sweden sharing cultural aspects that help Swedish enterprises increasingly develop

According to the direction of Doc. Vo Tri Thanh – Economic expert, the seminar focused on four topics of the corporate culture: Development of the corporate culture with brand; Swedish corporate culture and other cultural aspects help develop increasingly stronger Swedish enterprises; economic and social institutions and factors impacting the corporate culture... with 3 presentations on business ethics: standards of business ethics; Some issues on business ethics and the corporate culture in Vietnam, etc.

 

Delegates participating in the seminar

Speeches and presentations showed the necessity and importance of building the corporate culture, including: Building the operation philosophy of enterprise; business ethics, commodity service system that the enterprises provide to the market; the activities organization methods of the enterprises; the communication methods of enterprise with society, customers, etc.

Accordingly, the enterprises have paid more attention to the human factor, increasing the improvement of human quality to improve enterprise management skills, so that the value concept of enterprise is taken into the policy, regime, gradually improving the enterprises.

On 26th September 2016, Prime Minister signed the Decision No. 1846 / QD-Ttg on regulating the date November 10th  annual is corporate culture day of Vietnam to confirm the role, position and importance of corporate culture.

Along with the development trend of the country, the international in the implementation of the corporate culture management, from mid of 2015, VinaCert’s Board of Directors mentioned that the Party Branch leading VinaCert’s culture study and building activities.

 

On 04th June 2016, the Party Branch deployed VinaCert Culture to all members of the Company. This is the intellect  and heart product of the Party Branch in the establishment of ethical standards, the most common behavior that each VinaCert member shares, complies and shows the identity of VinaCert and brings  pride for each member of the Company.

After implementating over a year ago, VinaCert Culture has contributed to enhancing the trust of customers and the state agencies in VinaCert's activities. Thus, contributing to the sustainable development of VinaCert brand in providing scientific and technological services to stakeholders; The state agencies have trusted VinaCert as a choice its state management  service, etc.

In line with the sustainable development strategy, the VinaCert Culture was amended and promulgated the second time by the Party Branch on 6th November 2017.

                                                                                                        Thanh Hai IRC 

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